Ms. Neuendorf, you have been jointly responsible for Fensterbau Frontale for a long time now. In your opinion, which global trends currently have the greatest impact on the door, window and security industry?
For me, these are clearly the topics of sustainability and energy efficiency. I firmly believe that products without smart functions or clear ecological arguments will be much harder to survive on the market in the future. Digitalization, whether in building automation or in the production process, also brings many changes. Processes are becoming smarter and more efficient. I also see a growing need for security.
What can this mean for specific product development?
Anyone who builds a window today must be able to do much more than just let in light – it is also about protection, comfort and smart integration into everyday life. These trend topics will also take place at our trade fair – for example at the Fensterbau Frontale Forum. The topic of sustainability is also discussed in detail there. It is also a key evaluation criterion for our Innovation Award and thus shows its relevance for the industry.
What role does 'Made in Germany' play in international markets and what are the differences in expectations of products there?
The “Made in Germany” seal continues to stand internationally for quality, durability and technological excellence. We can feel this very clearly at the trade fair – both in terms of the internationality of our visitors, but also with regard to the exhibitors who book our “Made in Germany” joint booths with us on foreign markets.
At the same time, we can see that the markets are differentiating. This presents manufacturers with the exciting task of thinking globally – and still remaining locally relevant.
What does this mean for the industry and where do you see the greatest opportunities internationally in the coming years?
Above all, energy-efficient construction remains a major and very important topic for the future. Here, the industry can create real added value with its innovations. The growing need for safe, smart living also offers opportunities. Overall, I see the greatest development potential in supposed basics: Customer orientation and the conscious, sincere and passionate life of service and sales. Those who think sustainably, act flexibly and position their solutions wisely have good chances in national and international competition.
